MCCGB 秘书 Secretary

William SL Tan从事销售和市场营销工作约18年，最初专注于工厂装配管理，后转向电气产品分销。目前，他从事滤水器租赁业务。

William 拥有阿德莱德大学商业研究学士学位。他还积极参与非营利组织。自 2018 年起，他担任马来西亚 PPPP 秘书长，并于 2023 年被任命为英国 MCCGB 秘书长。

Ms. RAIHA BINTI SEMAN Government Resources

RAIHA BINTI SEMAN 女士在政府资源整合与政企协同领域拥有丰富经验，擅长链接政府部门与商业机构，为跨境合作、产业发展等提供关键的政策对接与资源支持。

其工作聚焦于搭建政府与市场的沟通桥梁，依托对政策导向的精准把握，助力企业理解并运用政府资源，推动商业项目与公共事务的高效协同，尤其在促进区域经济合作、优化营商环境等方面发挥着积极作用。

Ms. RAIHA BINTI SEMAN has extensive experience in government resource integration and government-enterprise collaboration. She excels at connecting government departments and business organizations, providing crucial policy alignment and resource support for cross-border cooperation, industrial development, and other initiatives.

Her work focuses on building a communication bridge between the government and the market. Leveraging her accurate grasp of policy orientations, she helps enterprises understand and utilize government resources, promoting efficient collaboration between commercial projects and public affairs. She plays an active role especially in advancing regional economic cooperation and optimizing the business environment.

Melvin 苏冠达

马来西亚国际旅游促进局秘书长
乐途国际商旅策划有限公司运营总监

苏先生是马来西亚旅游和酒店业的资深专业人士，在管理运营物流以及为政府和企业双定制旅行计划方面拥有丰富的经验。作为马来西亚国际推广旅游局的定位，他在衔接国内和国际旅游项目方面发挥着至关重要的作用。

作为Love2travel.asia的运营总监，他协调车队、导游管理以及高效负责旅游项目的实际执行。苏先生专注、卓越的服务，擅长商务策划、文化交流和大型团体旅游定制行程。他丰富的实践经验确保每次旅行顺利执行，确保客户满意。

Secretary-General, Malaysia International Tourism Promotion Bureau (Biro Promosi Pelancongan Antarabangsa Malaysia)
Operations Director, Love2travel.asia

Mr. Melvin Soo is a dedicated professional in Malaysia’s tourism and hospitality industry, with strong expertise in managing operational logistics and tailoring travel programs for both governmental and corporate delegations. As the Secretary-General of the Malaysia International Tourism Promotion Bureau, he plays a vital role in bridging domestic and international tourism initiatives.

In his role as Operations Director at Love2travel.asia, he oversees fleet coordination, tour guide management, and on-ground execution of travel projects. With a focus on precision, efficiency, and service excellence, Mr. Soo is known for crafting customized itineraries for business visits, cultural exchanges, and large group tours. His hands-on experience ensures seamless implementation and client satisfaction in every journey.

Ryan 黄思源

马来西亚国际旅游促进局副秘书
酒店及Airbnb管理专家｜品牌连锁策略师｜营销总监

黄思源先生在酒店管理、Airbnb运营和旅游品牌发展方面经验丰富。马来西亚国际旅游促进局副秘书，他致力于提升马来西亚的旅游住宿标准，尤其注重住宿模式的创新和文化沉浸式体验。

Ryan在品牌连锁发展方面拥有积累经验，擅长打造高端、以市场为导向的酒店品牌。作为市场总监，他领导了整合数字化推广、客户体验和目的地故事的战略性市场营销工作，推动了旅游住宿行业的客流量增长和商业影响力。

Deputy Secretary-General, Malaysia International Tourism Promotion Bureau (Biro Promosi Pelancongan Antarabangsa Malaysia)
Hotel & Airbnb Management Specialist｜Brand Chain Strategist｜Marketing Director

Mr. Ryan Wong is a seasoned professional in hotel management, Airbnb operations, and tourism brand development. As the Deputy Secretary-General of the Malaysia International Tourism Promotion Bureau, he contributes to elevating the nation’s tourism accommodation standards, with a special focus on innovative lodging models and culturally immersive experiences.

With a strong background in brand chain development, Ryan excels in crafting recognizable, market-driven hospitality brands. In his role as Marketing Director, he leads strategic marketing efforts that integrate digital outreach, customer experience, and destination storytelling—driving both traffic growth and commercial impact in the tourism accommodation sector.

Phillip 陈菲力

马来西亚国际旅游促进局秘书长

国际业务发展部策略｜签证及MM2H顾问｜海外拓展总监

陈菲力先生是马来西亚国际商务人物拓展和流动服务领域的重要人物。马来西亚国际旅游促进局秘书长，他专注于跨境业务拓展、国际合作、签证咨询以及第二马来西亚家园（MM2H）计划。

他在全球联络和投资者服务方面拥有丰富的经验，为政府机构、企业和个人提供全方位支持，涵盖签证办理、投资入境、移民解决方案以及本地合作等。作为海外拓展总监，他负责该局的全球网络建设，将马来西亚定位为移民、教育、旅游和商业发展的战略目的地。

Secretary, Malaysia International Tourism Promotion Bureau (Biro Promosi Pelancongan Antarabangsa Malaysia)
International Business Development｜Visa & MM2H Consultant｜Director of Overseas Expansion

Mr. Phillip is a key figure in Malaysia’s international business outreach and mobility services. As the Acting Director of the Malaysia International Tourism Promotion Bureau, he specializes in cross-border business development, international cooperation, visa consultancy, and the Malaysia My Second Home (MM2H) program.

With extensive experience in global liaison and investor services, he provides end-to-end support for government entities, corporations, and individuals—covering visa processing, investment entry, relocation solutions, and local partnership facilitation. In his role as Director of Overseas Expansion, he spearheads the bureau’s global network building, positioning Malaysia as a strategic destination for immigration, education, tourism, and business growth.