The International Prestige Brand Award is jointly organized by the International Business
Federation (IBF), Malaysian Chamber of Commerce And Globalization Business (MCC-GB),
International Cultural Federation (ICF), and Global Business Center (GBC, Malaysia). And is
held annually as a global business brand accolade. In addition, concurrent activities such as
industry forums and award ceremonies will also be held.
The establishment of this award aims to recognize brands with outstanding influence,
reputation, and market share in the international market. It encourages companies to
actively expand into international markets, enhance brand influence, and provide consumers
with higher quality products and services.